RCS Deforestation - Milano

6 November, 2012 - Some tigers dressed as paramedic went by ambulance to the headquarter of RCS, one of the biggest editor in Italy, in order to cure the plague of deforestation that infests their books.

They printed their books on paper containing fibres of mixed tropical hardwood coming from the destruction of Indonesian forests, where the last Sumatra tigers live.

The action ended with the commitment of RCS to study a virtuous way to grant the use of friend of the forest paper.